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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 164

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 164
as without themthe prints are more artistic. The halftones were printed in a dark olive-green and the print was made even moreeffective by an egg-shell finish given thepaper after printing. This method of slightlyroughing paper after printing is much usedon booklet work. It not only hides… … EXAMPLE 154a page when the photograph is of other proportionsNote treatment of caption 78 THE ART AND PRACTICE OF TYPOGRAPHY Winchelland pre-senting theattractivefeatures ofa large NewYork hotel.There isbut a smallamount ofdescriptivematter,c o n fi n e dmostly totwo pagesin the frontof the…

Printing · Graphic design (Typography) · Advertising layout and typography

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