The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 168

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 168 — d-style Antique blends well with thestyle of decoration found in the bor-der. If a border is of strong tone, asin this instance, by printing it in col-ors subdued with white, an effectiveresult is obtained. The printer will do well to studythis matter of adaptation. From thevery nature of his work,… … EXAMPLE 162Lettering and decoration in rich, refBy F. W. Goudy, New Yor possible with type alone—and are also possible whenharmoniously combined with ornaments and decora-tion. Of course stock cuts and ornaments, if inharmoni-ous should not be used. The type foundries have alarge assortment of…

Printing · Graphic design (Typography) · Advertising layout and typography

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