The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 175
ssibilities oftype arrangement have not been exhausted and neverwill be, yet many workers at the printing trade act uponthe assumption that good printing is impossible withoutthe artists initiative and co-operation. Many a good jobof printing has been spoiled by inferior lettering ordecoration.… … S-li CATALOGS RLSKIN, enumerating three branches of arehilecturalvirtue, requires of a buildin<j (l) That it act well, and dothe things it was intended to do, in the best way; (2)That it speak well, and say the things it was intended tosay, in the best words; (.S) That it look well, and pleaseus…
Printing · Graphic design (Typography) · Advertising layout and typography
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