The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 177

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 177 — wenty per cent. This would leavebut an ordinary job of printingwith only twenty per cent of theeffectiveness of this one. Tell the average customer thecost of printing a touch of colorsuch as on this example and hewill decide it not worth while. Yetthe value of color is not in thequantity used—more… … EXAMPLE 179Page from sewing Tnacbin<By Mattbews-Northrup Works. the four-color process the glovesare shown in their natural colors,and placed in the spot light,as it were, by the gradual fadingaway of the dark background aboutthem. A general talk on the sub-ject of gloves is carried from pageto…

Printing · Graphic design (Typography) · Advertising layout and typography

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