The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 181
n tint was used for the ruleborders and introduced in the halftone print. The effect-iveness of this page is due mainly to the work of the en-graver andpressman. I iM 1 \] V 11 \ II I M I M I inM ^^^ border, 11 1,1^ , , V „ \\ opened at the II ^1 L n I I I s 1 outer side ofthe page,permits… … li o f EXAMPLE 190 From a catalog of rubber goods By Matthews-Nortbrup Works. Buffalo, N. Y. spaced capi-tals. Colonialstyle, the prices appearing under them in small size. The woodcutornament fits in with the motive merely as decoration,unless the red apples ma.v count for appropriateness.…
Printing · Graphic design (Typography) · Advertising layout and typography
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