The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 189
am. The two-line initial at the begin-ning of each hymn adds style and finish to the typography. The dance program is a far step from the church pro-gram. The contrast between the subdued and reverentatmosphere of the house of worship and the gaiety andfrivolity of the brilliantl.v lighted… … THE ART AND PRACTICE OF TYPOGRAPHY The danceprogramshould bedainty. Whiteseems to bemore accept-able than a col-ored stock onwhich to printthe order ofdancing. Thetype and inktreatmentshould be neatand delicate.If a bold type-face be used itshould beprinted in alight shade ofink, such asgray,…
Printing · Graphic design (Typography) · Advertising layout and typography
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