The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 206

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 206 — he prom-inence of the ornaments and border, and increase that ofthe reading ix)rtion of the jjage. Ex.\MPLE 239.—Originality, eccentricity and illegibil-ity are all present in this announcement form. The swash ^Ztau^us (Tlub (BentUnuns ^l^bt -^ j Ik flr*t smoke-talk of t^ season will be^\6 aX lb*… … A study in tone values and margins italic capitals furnish much of the illegibility. Compos-itors should use this effect discriminately. Few customerswould approve of it as a whole, yet it has features thatcould well be adapted for some purposes. Example 240.—The rule panel treatment is the…

Printing · Graphic design (Typography) · Advertising layout and typography

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