The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 222

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 222 — italic to in-troduce variety and give necessary prom-inence. The florets add the decorative ele-ment. This heading also demonstrates howit is possible to place a great amount of copy-without the use of rules. Black and blue-gray inks; white paper. Example 282.—While the previous ex-ample presents… … 114 THE ART AND PRACTICE OF TYPOGRAPHY lewll6e PaynesvHIe, Minn NEELY & YOUNG EXAMPLE 288 Unique treatment for real estate dealers letterhead By Edward W. Stutes, Spokane. Wash. individuality is injected by slightly spaoinifthe letters and confining- color to the threesmall initials. Gothic…

Printing · Graphic design (Typography) · Advertising layout and typography

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