The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 228

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 228 — plows, and the National Biscuit Companywould not spend thousands of dollars annuallyto familiarize the public with Uneeda biscuitif there was no value in this publicity. Ac-knowledging, then, that it is profitable to usedistinctive stationery, the next requisite isthat the envelop should be made of…

Printing · Graphic design (Typography) · Advertising layout and typography

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