The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 243

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 243 — emed advisable to showa few such specimens inThe one under consideration was par-The seal wasnd the m, aa.iMmballCompanp Cbicago, Sllinots -Keprettnted by LEO HEERWAGEN this connection. ticularly handsome in the orig; printed in gold, orange and black, embossed, lettering on the other part of the… … EXAMPLE 350 A lettered and e s particularly handsome DistinctivePrinting —printing that willattract attention and putthe customers advertisingin a class by itself—printingthat contains originality inconception and the highestdegree of excellence inexecution—this quality oforiginality and…

Printing · Graphic design (Typography) · Advertising layout and typography

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