The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 247

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 247 — ipient. Both thewriting of an advertisement (or blotter) and the typo-graphical treatment are important. Neither should beneglected. Example 358.—In the original the background of thisblotter was printed in several shades of light green froma combination of small solid type squares, and did… … ^ I O know a good tKingIS to DC only nalr ■wise.To know^ it ana use it to advantage is true wisdom—inDusiness. —Piccolo example 360e-harmony is the chief characteristic of thisBy S. H. White, Rock Hill, S. C. EXAMPLE 359Blotter used in the writing-room of a convention hall room of a convention hall…

Printing · Graphic design (Typography) · Advertising layout and typography

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