The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 251

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 251 — tle copy, lower-caseletters are appropriate. It is seldom, however,that the commercial printer is provided withso few words for his posters, and that is whycapital fonts are recommended. Lower-casedisplay, to look well, requires plenty of sur-rounding blank space, while capitals accom-modate… … GRAND REVIVAL OF GILBERT &SULLIVANS NAUTICAL OPERA PINAFORE SING SING ACADEMY OF MUSICDECEMBER THE TWENTY-SIXTHNINETEEN HUNDRED FOUR POSTERS 131 lonial. The tone and character of the dec-orative border make it an acceptable matefor the Caslon type-face. An objectionlikely to be raised against…

Printing · Graphic design (Typography) · Advertising layout and typography

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