The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 252

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 252 — thecards of this kind are attractively arranged,most of them ct)uld be improved upon. Thisis especially true of the typogi-aphic de-signs. Obsolete farm-poster wood type isnot favorable to good results, but when ar-ranged carelessly and printed as poorly,the effect is anything but attractive. While… … EXAMPLE 365A aimple typograpKic treatment that offers possi-bilities for attractive posters or window-cards the right typefaces are es-sential to per-fect work,compositorsshould not getthe notion thatf a i r 1 y goodwork is notpossible withim perfectequipment. Ithas been re-marked : Anyprinter can…

Printing · Graphic design (Typography) · Advertising layout and typography

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