The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 254

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 254 — ed. The introduction ofa different color in the letter c in Over-coats is unusual but effective. It supplies anecessary spot of color at that point. Theposter as here shown is exact size of the orig-inal, excepting the length of the paper, whichhas been trimmed at the foot to get it in thisbook.… … EXAMPLE in Tk« poanbilitiM el type lor poster purpoMf u>« kere exempUlieJBy TKoBMB Priatuf Compaay, PLImUIpLu, Pa. POSTERS 133 cleverly worked out by the artist whodesigned the card. The attention-compelling phrase, Old enough totake lessons,* is associated with thechilds portrait, being…

Printing · Graphic design (Typography) · Advertising layout and typography

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