The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 262
EXAMPLE 384n style in which typography and phot 0 get attractive results mbined t read size of type and the remainder in a much smaller sizeof the same series, as was here done. Example 382.—The unique style of the advertising ofRogers Peat & Co. is an evolution of many years workby this… … The Food ThatsShot From Guns ig with a dish ofunbroken, puffed Show them these grains, with theto eight times their natural size. Serve them this crisp and delicious food—four times asporous as bread. It will melt in the mouth. Your folks will say, Why, this is great Let us have itevery morning.…
Printing · Graphic design (Typography) · Advertising layout and typography
Internet Archive · Public Domain Mark 1.0. Free to use for anything.
