The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 266

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 266 — opriate effectobtained. Printers will notonly be pleased by close studyof this advertisement, but willbe likely to receive adaptablesuggestions. Example 393.—Here is anadvertisement that representsa style much used in maga-zine advertising, in the pro-duction of which artist, en-graver and… … EXAMPLE 393A style much used in magazine advertisingBy the Hall-Taylor Co.. Milwaukee. Wis. EXAMPLE 392Artistic results from non-typographicBy B. L. Dunn and T. A. Sindelar, New York ter was placed in the design, not by mortising the base,but by insertion after electrotyping. The type was set tothe…

Printing · Graphic design (Typography) · Advertising layout and typography

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