The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 267

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 267 — ent asan attracter. The mo-tive of the type anddecorative treatmentis Colonial, altho thearrangement is mod-ern. Example .S96.—Adecorative motive inpleasing h a r m o n ywith the purposes ofthis advertisement isits prominent feature.The re ]) roductio nshows but one sec-tion, other items hav-ing… … Example 397.—The refined, dignified and artisticstyle of the Wanamaker Store newspaper advertise-ments is in striking contrast to those of most other de-partment stores. William R. Hotchkin, advertisingmanager of Wanamakers New York store, does notshout prices at his readers, neither does he do a…

Printing · Graphic design (Typography) · Advertising layout and typography

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