The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 281

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 281 — this respect, as shown in Examples 435-436.Since the birth of a new typography, about 1890,most type-faces have been modeled after the lettersused by early printers, with the result that the oldstyle is now the rule and modern the exception.The characteristics of both are often found combinedin… … extremes and cause a reaction, as it did with the mod-ern faces shown in Example 438. A few of the favorite type-faces of our fathers daysare exhibited in Example 437. These letters have goneinto disuse, not because they are to a large degree fault}-,but rather by reason of having been superseded…

Printing · Graphic design (Typography) · Advertising layout and typography

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