The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 321

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 321 — uncom-monly arranged, the square of largetype contrasting not unpleasantlywith the blank space at the right. The orange panels on Tom V. Jonesl)lotter are too strong as they appearhere, and should be tinted lighter.Otherwise this design has excellentadvertising value. Mr. Verburgts design scored… … I Wi)t American printer atti tfje pace energetic printers in the race for success PCjgtkLn ^ ^^ ^^^^ practices and leads them I——=» 1 into right paths. In these days Goodenough falls JEtoo BoUarS ■> ^ ayside and Dothebest is first at the tape ESSHE AMERICAN PRINTER^Bpfflsets the pace for…

Printing · Graphic design (Typography) · Advertising layout and typography

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