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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 85

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 85
ar as artwas concerned. Printers who before had not doubted theappropriateness and quality of their own typography,began to realize that it lacked something they were notable to supply, and were ready to follow a Moses whocould lead them to better things. Then began to form acurious chain of events… … William Morris was an artist, a poet, a designer anda craftsman. Partiality for things medieval showed itselfearly in his life, and before he took up printing hemanufactured artistic house-furnishings in the ruins ofan old abbey. Years ago if the average American citizen were askedwhat great thing…

Printing · Graphic design (Typography) · Advertising layout and typography

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