The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 96

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 96 — hem to do it sat-isfactorily. The important thing, anyway, is to pleasethe customer. While the art side of the practice oftypography is important, it is not all important. Typog-raphy is essentially a business vocation. Ascertain thecustomers tastes and prejudices beforehand, and manyof the changes… … 36 THE ART AND PRACTICE OF TYPOGRAPHY large and growing dcmanJ for office help. A|at the teachers, couiscs of study, accomodai .viroiiincnt should be the hest in order to ;tory results from study, another point t. Good teach The bctte: is always fo iployed. As we cmi:| compelled to chara hich…

Printing · Graphic design (Typography) · Advertising layout and typography

Internet Archive · Public Domain Mark 1.0. Free to use for anything.

More pictures from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement

More like this