out of theinstruction order, in accordance witli the advertisingcontract, and forwarding a copy of the paper forchecking purposes. Safe it is to assert that thisrepresents what has been in the pasi the generallyaccepted view of the situation among tin grealmajority of newspaper publishers, who hold… … R. F. PAR Business Manager of the comprehensive plans for ascertaining definitely theresults from their publicity appropriations, as deter-mined by the relative value of the various forms ofadvertising used, it is clearly apparent that if thenewspaper is to receive full credit for the service…
Printing
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