stand the value ofagency service on printed matter, is offered that service, free, inexchange for his entire printing account, on a cost plus profit basis.That portion of the cost which ordinarily would represent sellingexpense, is automatically diverted into sen-ice expense. The under-standing, of… … FRED E. JOHNSTON. Johnston Ptg. and Advertising Co., Dallas,Texas, Member of Executive Committee. Two of the larges printing accounts in Montreal, totalling.$100,000 a year, have been handled on this basis with entire satis-faction on both sides. BEST FOR LARGE CONCERNS. In reply to a question, Mr.…
Printing
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