rrn luiil-tonc. for hacksionuds andl>ortiors is hcing used witli tolling p.Tect, while the tendency inhalf-tones seems to be toward the finer screen, especially for auto-nioUile and machinery catalogues and illustrations full of detail. Simplicity is undoubtedly the ruling element in the… … The coniniercial value of a favorable impression in directadvertising literature was evidenced by the character of thecatalogues exhibited liy The Westinghouse Companies. Pitts-burgh, Pa. and Uookman predominate. I^ancy, decorative borders were almostentirely absent; plain, simple brass rule or…
Printing
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