for advertising, and would enable a man to know whether he was printingan advertisement at a loss or at a profit. Nothing else will. *Text of address delivered by Dr. Talcott Williamsbefore the Daily Section of the Canadian Press Associationat its recent annual meeting. CHARGING THE COST OF WHITE… … DeanInlitzoi-Vnrk. DR. TALCOTIof the FacultyFoiindatiou, Col will disappear. If a page of advertisingis backed by a page of news,the sheet of paper ought to becharged half to the advertis-ing and half to the news. The theory that when anewspaper sells a single copyat half a cent to the dealer…
Printing
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