e United Statesagree to subscribe to half a dozen fundamental principles,I could put 90 per cent, of all the money spent in generaladvertising into the daily newspapers within a years time.But, I can assure my magazine friends that there isno immediate prospect of this dream coming true,in spite of… … w. A. T Ililcrtor of tile BurAiiKM-ic.in .\c\vs|in|iciation. II Oil SUN, Ilui of Advortisitig, thoIliblislicrs Associa- CO-OPERATION AMONG NEWS-PAPERS This co-operative effort isneeded by the newspapers to-daymore than by any other mediumof advertising. The reason forthis is because the newspaper…
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