.* A few publishers and someofficials of the Canadian PressAssociation appear to hold theview suggested in your editorial—that an agency is ofgreater service to the advertiser than to the publisher, and,therefore, the agency commission should be paid by theformer. This idea I think is based upon a… … IS 1 li I NT i:i; A N I) I i: 15 1. 1 S II E H THREE BASIC QUESTIONS The questions are three: Does the agency represent the publisher?Does the advertiser get a service from the agencyto which he is not entitled, or for which he shouldpay? Is there any other way in which the publishercould cover the…
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