e fundamentalsof advertising are comparatively few, buttheir application to any business is indeedno task for the man whose motto is To-morrow! No matter how successful a campaignmay have been for one article or business,it is quite likely to prove a flat failure foranother. The big job in… … V. C. IRONS Supt. of Advertising for United GrainGrowers I;td., Winnipeg. ned, your media selected, your schedulesmade, yes, and your copy written, I amsatisfied that sixty per cent, of your ad-vertising success depends on the set-up,the display, of your matter. And righthere is where I cannot…
Printing
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