raise theii- ratesor go out of business. Cjood Balance and Effective Display Here is an example of excellent typography. It isalmost a model. The advertisement, which originallycovered a half-page of newspaper space, aims to appealto the higher class of trade. The tone is quiet, the ar-rangement… … «S¥5!fc^«^&s«s«>S«®eS<ais=«3 . T. EAT^N C9t,„„s-emfs^Ki^cses< and this is one of the main factors contributing to theadvertisements artistic appearance. Department storeads. of this size with such a variety of items are in-variably seen with an abundance of rules. In fact it…
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