e display advertisingin 1919 cost 24.3c an inch. The cost per inch for the firstfour months of 1920 is 25.4c an inch. This cost has been ma-terially reduced by the fact that we carried 12,191 inches ofdisplay advertising during that period, as against 6,000 inchesduring the same period in 1919.… … E. K. SAYLESManager C. W. N. A. volume of advertising means increased profits. As a matterof fact it too frequently happens that the added revenue doesnot cover the additional cost, to say nothing of a profit. In 1918 our page cost was $20.20; in 1919 it was $20.73 andfor the first four months of…
Printing
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