invariably they prove inimical to easy readingof the wording, and easy reading is—of course—essential toall successful advertising. The main portions of the messagein the advertisements under consideration are certainly easyto grasp. The other parts are not so easily assimilated how-ever. Then the… … WEEKOF MAY 1 JESSIE BLAIR STERLING and HER GLASGOW MAIDS Presenting a Colorful Melange of ScotchSongs, Dances and Novelties, Entitled Echoes From Bonnie Scotland ONLY LADIES BAGPIPE BAND £& A Novelty Surpnae SIXTIPTOPS A DAY AT THE QYM PANTAGES WILL and GLADYS AHEARN SPINNING ROMANCE The…
Printing
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