Publicity methods for engineers; the proceedings of the first National conference on public information held under the auspices of the American association of engineers (1922)

National Conference on Public Information. 1st, Chicago, 1921, American Association of Engineers · Chicago, American Association of Engineers · leaf 94

An illustration from Publicity methods for engineers; the proceedings of the first National conference on public information held under the auspices of the American association of engineers, 1922, leaf 94 — gineering items for the public to readin the newspapers may well keep in mind the fol-lowing incident which occurred between two ma-gazine contributors: One asked the other, Why is it I can get myarticles printed in such and such a magazine, butI cant break into the Saturday Evening Post to savemy… … THIS chart shows how the ap-peal of an idea may be directedto the part of the general publicwhich is most interested in each par-ticular element. The type of appeal isdifferent for different units of thepublic, for there are many publicsand each part of the general publichas its own peculiarities…

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Publicity methods for engineers; the proceedings of the first National conference on public information held under the auspices of the American association of engineers (1922)

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