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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 110

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not be fully described in five hundred ora thousand words. Boss Tweed, of New York,it is said, declared that he cared nothing aboutthe word-criticism of him that the newspaperspublished, but he shrank from having the peo-ple see cartoons of him; they could understandthe pictures even if they did nt… … ?«< Maybe not, says the wise engineer, but in a product I ike cement a littledifference is a big difference. You cant have your cement too goodwhen you are after strength, permanence and safety. And you wantsenice and responsibility that is as good as the cement itself. For 23 ycary the name…

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