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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 226

An illustration from Writing an advertisement ..., 1915, leaf 226
inning with tbequarry borings, is followed strictly. Result: It is impossible for cement that is(acking in binding power to be shipped from anALPHA plant. The word guaranteed, now stamped on everynew ALPHA bag, assures you that the cement willmore than meet all standard requirements. Stndfor the… … :tS« EwH OU BL-YjTTsT,£0VaMO* The clock and the figure of the chemist visualize the hourly testargument. Note that both the letter and the border sug-gest the strength of concrete construction Originally a 7 x lo advertisement SOME AD-WRITING EXPERIENCES one hundred and fifty words. My subject…

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