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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 28

An illustration from Writing an advertisement ..., 1915, leaf 28
nds that natural questions, why this? whythat? asked from the readers or customerspoint of view, afford the quickest and surestway of bringing the essential information tolight. Neither ordinarily uses all of the factsfovmd, for some of the facts are likely to be im-interesting or of secondary… … The unitrecord desk, showaabove, is a concrete exampleof the Library Bureau Idea.The first desk of this kind wasmade for a bond bouse. Theirproblem was to put several thou-sand cards in shape to be handledby one clerk. The obvious thing was to sellthem a flat-top desk and four orfive card cabinets.…

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