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Writing an advertisement ... (1915)

Hall, Samuel Roland, 1876- · Boston, New York [etc. · leaf 86

An illustration from Writing an advertisement ..., 1915, leaf 86
analyzed and various points of contactbrought out for consideration. A good example of how an effective appealmay be brought to light through study of theuses or service of the article is afforded by aseries of advertisements of the New Inter-national Encyclopedia. The books themselvesdid not… … Senif for lUURPHYHE Knows I Are you the man that is sent fofwht Such a man is always In demand athes TRAINED. Training is the one great essential toneed remain in the dollar a day ranks,and can read and write, there is no limitthrough the help of the International Co; If you want to be the man…

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