New York, Garment buyer and manufacturer · leaf 10
gafter publicity is more essential than in the garment department.Theres none either that offers better opportunities for the exerciseof the talent of the publicity promoter than does the exploitation ofthe ready-made. The story of the stock fitly told going into thehomes of the wearers through the… … Beyond controversy the fact has been established that a strong story truth-fully told captures customers where a bold and unadorned quotation of pricesfails to arouse interest. That is the reason that modern methods of advertising seem to be partak-ing more and more of an entertaining style. This…
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