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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy (1912)

A.W. Shaw Company, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · Chicago, New York [etc.] A.W. Shaw company · leaf 108

An illustration from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy, 1912, leaf 108
Where you are advertising to sell regularcustomers and a recurring demand, your advertisingappropriation may be proportionately less, increasingparallel with the growth of your business. Advertising has many other meanings than directsales. It may get, introduce and assist salesmen, oragents may be… … CHAPTER XVI How to Start the Campaign READINESS is the secret of success in a campaign—advertising no less than military. So manifoldare the factors to be set in time and tune, that great careis needed in checking over your preparations for anadvertising season. A million dollar real-estate venture…

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