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How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy (1912)

A.W. Shaw Company, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · Chicago, New York [etc.] A.W. Shaw company · leaf 98

An illustration from How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy, 1912, leaf 98
uldfeature, for newspaper circulation showed him just whatsection and classes each medium was reaching. Wherehe could not appeal in this way, circulars were dis-tributed or mailing lists made up to secure distribution. JVIonth by month the managers statement indicatesthe number of packages… … CHAPTER XIV Choosing Profitable Sales Mediumsand Lists WIERE retail trade centers and eddies in the cityof Cleveland, a great popular store was recentlyestablished. Back of this result were hours spent by themillionaire owner in study and tabulation of the pass-ing throng. The business man…

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