De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 19
in all the windows. The light line inside border, drawn on thebias, should be of a color that is in keepingwith the season. Seasonable Designs and Colors For a general store, or a dry goods store,this colored border should be a purple if theseason happens to be Spring, or before the 19 Easter… … Fig. 3 Strong display, although the wording shouldvary somewhat on each. The words FALL OPENING WEEK, orwhatever lettering Is desired for the interiorof the box, might be of a different color,other than black. If the border Is purple,this lettering could be a pretty shade ofblue; green and red are…
