De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 27
ment will sell very little mer-chandise in this advanced age. Had John Smith made mention in detailof the materials, told of the colors, then thestyles, and added a touch of human appealby saying they were so moderately pricedthat many women would want two or more■—and close by reassuring the women… … Fig. 2. An adverti.senu-iit wliirh means little and has no selling power whatever. Itsliould have been either a i-ravat or a raincoat ad, with descriptive matter u.sed and pricesnamed on specific items. 28 FUNDAMENTALS IN DISPLAY ADVERTISING Every display advertisement to be suc-cessful must do…
