De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 37
not handle any better goods than we have—they are the best made. Fig. 24 37 to describe their merchandise as it ought tobe described—and get away from merenothings—there would be thousands ofdollars coming into their tills instead ofgoing elsewhere. Note carefully the difference in Fig. 25.Here the… … ways be common sense copy. Comedy isdangerous, but at times can be used. Tellthe men about your merchandise—as thoughyou were talking to them. Make your per-sonality stand out in your advertisements.Generalities have long since had their day. Men like new clothes, new neckwear, newhosiery—new…
