De Wild, John H · Minneapolis : Northwest Commercial Bulletin and Hardware Trade · leaf 38
eis to be held. The big sales should be planned far inadvance, and the stock arranged accordingly.Shoes to be closed out at one price shouldbe advertised in groups in the newspaperadvertisements with a bold, black price;and when the customers visit the store—have these shoes in plain sight upon… … Fig. 31 mentioning price. But these occasions arerare — and such general advertisementsshould be well written with the distinct pur-pose of creating sufficient desire upon thepart of the readers to bring them into thestore. (See Figure 31.) Shoe merchants should watch the dailypapers. Keep in close…
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