Light and color in advertising and merchandising (1927)
Luckiesh, Matthew, b. 1883 · New York, D. Van Nostrand company · leaf 125
{Courtesy of Hartford Fire Insurance Co.) Plate XII In this case red is very appropriate for it vividly sug- gests and powerfully emphasizes the evil nature of fire. It is so often the best second color that sometimes it is used where another color would serve better.
Color · Lighting · Advertising
Internet Archive · University of British Columbia Library · Public domain (published before 1931). Free to use for anything.
