Light and color in advertising and merchandising (1927)
Luckiesh, Matthew, b. 1883 · New York, D. Van Nostrand company · leaf 265
(Courtesy of American Writing Paper Company) PLATE XXVI. Color in a trademark superposes all of its many powers upon what would otherwise be merely outline form. Certainly the use of color has been amply justified for trademarks, wrappers, packages, etc. Printed on Railroad Folder, the fourth Book…
Color · Lighting · Advertising
Internet Archive · University of British Columbia Library · Public domain (published before 1931). Free to use for anything.
