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Light and color in advertising and merchandising (1927)

Luckiesh, Matthew, b. 1883 · New York, D. Van Nostrand company · leaf 311

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Plate XXXI The lighting of distinctive shops should not only be useful and decorative but should be designed so that the particular mer- chandise appears to advantage.

Color · Lighting · Advertising

Internet Archive · University of British Columbia Library · Public domain (published before 1931). Free to use for anything.

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