Modern show card lettering, designs and advertising phases; (1906)
Thompson, W[illiam] A[lexander], 1862- [from old catalog] · Pontiac, Mich., W. A. Thompson · leaf 61
9. As a general rule small narrowcards are best, as they do not take up much room and canbe tacked on the shelves behind the counter in a very neatmanner. Colored card board,—Red. Blue, Black, Brown, etc., canbe made very effective when lettered with white paint, (seeXumber 34), and different… … —^OTM -PMONftS— * Number 35. Price Tickets Odd and peculiar shapes can be cut from cardboard veryrapidly, and when nicely finished are sure to attract atten-tion. Always have separate patterns of any size or design,so that all tickets of the same style will be uniform. En-deavor to make them small…
Advertising · Lettering
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