Posters; a critical study of the development of poster design in continental Europe, England and America (1913)
Price, Charles Matlack · New York : G.W. Bricka · leaf 44
almost an instinct, for the seizing ofthe keynote of his given subject, and for the portrayal of it in an unmistak-able way, with the fewest possible strokes of his unerring pencil. Nor is his color less daring than his composition and line. Herealizes how greatly audacity counts in a poster, and… … COULISSES DE LOPERA Jules Cheret (1891) 23 Chap. II SALIENT CHARACTERISTICS 25 that should be as plain and should give as instantaneous an impression ashis figure, and he has never sacrificed the clearness and legibility of theadvertisement on his posters to any abstract tenets of art. In short, he…
Posters
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