Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 138
le to tell yourwhole story in the advertisement. An opening should be left forthe reader to make inquiries about the property, as that is the firststep toward real business. The descriptive booklet is the piece de resistance of most cam-paigns because it must be depended upon to convince the…
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