Pushing your business, a text-book of advertising, giving practical advice on advertising, for banks, trust companies, investment brokers, real estate dealers (1909)
MacGregor, T. D. (Theodore Douglas), b. 1879 · New York, The Bankers publishing co. · leaf 162
%J5l\ FIRE INSURANCE FREE . /T^WkX Fire Pretention and Fire l^rum Metropolitan Life Insurance Co. GREAT REDUCTION OE EXPENSES-INCREASED BENEFITS-LOWER RATES Policie. isiued since Jan. 1, 1907, will beincreased in benefits about ten per cent, Ratio of Expense to Premium Income has been ReducedAnnual… … Fig 3.—Five Strong Advertisements. BUSINESSLIKE ARGUMENTS. The advertising department of the Review of Reviews be-lieves that insurance advertising can be improved. A representativeof that publication is quoted on that subject in Printers Ink asfollows: 152 PUSHING YOUR BUSINESS. I believe that too…
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